It begins with receiving ashes on your forehead. It involves repentance, reflection, introspection, honesty and laying yourself bare. And sometimes it means you give up something. These things – and so much more – are tied up in a remarkable holy time of 40 days that begins today for those who seek to follow Jesus more faithfully. There’s nothing magical about receiving ashes, just as there’s nothing righteousness-generating in engaging in a disciplined behavior for 40 days. What matters about this day of ashes is getting serious about Jesus who is eternally serious about you.