Social Media Specialist – The Center for Communication of the Arkansas Conference for the United Methodist Church

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our brand. You must be able to create consistent, meaningful content on all social platforms as well as act quickly and gracefully to resolve any viewer complaints or criticisms posted on social media.

Social Media Specialist Duties and Responsibilities:

  • Build and execute social media strategy through research, benchmarking, messaging, audience identification, and tone
    • Write, develop, and strategize online content
    • Assist with crisis management
    • Generate content (original text, images, video and HTML) by collaboration with in-house design and video production team
    • Optimize conference social media pages and profiles
    • Moderate user-generated content and message appropriately, based on conference and community practices
  • Create and implement social media marketing plan and editorial calendar
    • Manage production scheduling
    • Track and report demographics, traffic, and effectiveness
    • Utilize data to positively affect future outcomes
    • Collaborate with other centers to manage conference brand, promotions and increase reach

Social Media Specialist Requirements and Qualifications:

  • Bachelor’s degree in marketing, communication, or related field
  • 2+ years’ experience in digital marketing and social media management
  • Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
  • Knowledge of project management and web design best practices
  • Understanding of social media metrics
  • Very strong written and verbal communication skills

Send resumes to Amy Ezell.