A new visual identity for United Methodists in Arkansas

With a renewed focus on local congregations and mission field ministry, many felt the time was right for a visible expression of the hopeful future God has in store for Arkansas United Methodists. With the assistance of Bishop Mueller, Conference leaders and staff, Stephen Gideon of the Center for Technology developed a new logo design. It was revealed during the September extended cabinet retreat.

The new logo will be implemented between now and the end of 2013 across print and digital communications of the Arkansas Conference.

About the new logo

The cross and flame: This is the identifier of what it means to be part of the United Methodist Church, and is recognized across the globe as a symbol of hope and healing.

“United Methodists of Arkansas”: The wording in the previous logo placed emphasis on the structure of the Conference. But it is the people of the United Methodist Church in Arkansas who demonstrate the tenets we uphold in our vision statement, “love of God and neighbor, holy living, and justice.” To reflect that truth, this logo highlights the people called Methodist, not the organization.

Color scheme: The colors used in the logo, especially visible in the Arkansas graphic, represent the rich diversity found throughout the Connection and Arkansas, as well as the God-given natural beauty of our state.

The cross laid over the image of Arkansas: Although we are diverse in so many ways, we are united by the cross and what it represents, and we are united by our United Methodist connection. The cross reaches beyond the state’s borders, like many forms of our ministry.

The tagline, “Disciples making disciples,” is an abbreviated version of our mission statement: “To make disciples of Jesus Christ equipped to transform the world with excellence and passion.”

Arkansas Conference logo downloads
Horizontal version (preferred)
Horizontal version with transparent background – preferred
Vertical version – coming soon
Artwork only – coming soon